Book: Brick by Brick

 Book: Brick By Brick

Author: David Roberston

Pages: 336

This is my 248th of the year

What Amazon says:

As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation.  Ironically, these changes pushed the iconic toymaker to the bring of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy.  It took a new LEGO management team - faced with the growing rage for electronic toys, few barrier to entry, and ultra-demanding consumers (10 year old boys) to reinvent the innovation rule book and transform LEGO into one of the word's most profitable, fastest-growing companies.

This was a very interesting book.  It starts with the beginning of lego and how its business model changed as their original buyers changed and also as electronics started to take the place of general play.  They are an exceptional company that tries to stay true to their original motto to help children create and explore.  The book is well researched and well written and it held my interest from begininng to end. We actually visited the original Legoland in Denmark for Cainan's birthday when we lived in Europe and it is an incredible place.  

Stars: 4